Auditing Social Media
How big of a risk is using Facebook, Twitter and LinkedIn?
Definition: A social media management audit is a series of steps taken to evaluate and optimize critical processes supporting the social media strategy.
Performing a social media audit can help any organization to stay on top of its virtual presence. Conducting a social media audit is a key part of managing the operational risks within this social media driven world. You will hear sensible solutions to controlling the chaos that comes with social media connections.
Social media needs to be managed properly with internal controls to reduce the inherent risks it creates. Completing a social media management audit answers several questions about the relationship between an organization and its virtual audience including:
- Do policies align with and promote good practices?
- Are the appropriate virtual assets being acquired?
- Do processes adequately mitigate reputation risks?
- Is access security adequate?
- Are there sound controls over the use of virtual assets?
The internal audit of Social Media can have within its scope:
- What are the "irregularities" that the auditor needs to be looking for?
- Are the Facebook posts being properly approved for content and consistent with our values?
- Do we fact check all social media posts?
- Are there virtual profiles that are not in line with an organization's marketing plan?
- Are the virtual assets aligned with the organization's mission statement and values?
- Are controls in place to disposed of virtual assets?
This timely, 2 hour CPE training event is designed for the experienced internal auditor and others who have to create a realistic assessment of the Social Media assets of an organization.
This internal control training course will provide each attendee with 2 CPE Event Hours (YB). A certificate of completion will be provided.
Details on Event Presentation
Offered every six weeks on Mondays at 10:00 a.m. to 12:00 p.m. Central Time in two CPE-Credit event.
We can schedule private events on your timetable for two or more attendees.
CPE Event Highlights
This virtual event reviews and answers the following questions:
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Why is the Internal Audit function interested in Social Media?
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What are operational risks within social media?
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What is an organization's virtual real estate?
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Why is content so important?
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How should an organization engage its audience?
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Learning Objectives
Attendees will:
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Learn how to identify social media risks
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Understand how an internal audit project can address these risks
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Learn how to look at an organization's social media ecosystem.
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See how separation of duties also is very important in social media
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Key Issues on the Agenda
Introductions
Why Audit Social Media
Understanding the Social Media Impact
Reputationl Risks
Safeguarding Virtual Real Estate
Don't Crush Your Brand
Make Sure Engagement is AppropriateNASBA Program Disclosure
Program Level of Understanding: Basic
Prerequisites: None
Advance Preparation: None
Delivery Format: Group Internet Based
NASBA Field(s) of Study: Auditing
CPE Credits: 2 based on 50 minutes of instruction per hour
Summary of the Subject Matter
This CPE event "Auditing Social Media" provides a comprehensive exploration of the challenges and opportunities associated with auditing social media activities within the regulatory landscape.
Attendees can expect to gain insights into the intricacies of conducting effective audits of social media content, including risk assessment, compliance monitoring, and best practices for aligning social media activities with organizational objectives. Additionally, the event delves into the evolving regulatory environment surrounding social media, offering guidance on navigating compliance requirements and mitigating potential risks.
By emphasizing the importance of integrating social media audit procedures into overall audit strategies, this seminar aims to equip professionals with the knowledge and tools necessary to effectively address the unique considerations of auditing social media platforms.